Google new Privacy Policy – how bothered should we be by it?

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Topics: Google

Despite unrest for a number of key players Google has now gone live with all its changes to their privacy policy, rolling all the policies from their services into one more easily digested and understood. But why the big deal? When it comes to online presence and data we all seem to get quite agitated about our data being stored. Sure, under the new policy it means that data from Google services gets bundled up and aggregated together, giving them a more refined view into our online habits of viewing, seeing and doing – thus giving them an edge on how they can more accurately deliver advertising that may appeal to us, right to our desktop. But how problematic is this? Personally I don’t think it is, having spent some time pondering through the new policy I think that Google has got it about right – taking it pretty much as far as you can reasonably go with regard to online data aggregation. As mass consumers we don’t think twice about how our data at Tesco’s and other big retailers gets used – if one of these large retailers bought out another company and started using the data from the other organisation in an aggregated form, would we, as a consumer make a thing of it? I think not. Google has been responsible and been quite public about the new terms – great to see! I find it very interesting how the online environment sensitises people, is this down to an overwhelming fear of what is not clearly understood or some other reason? Data aggregation in years to come is going to be big business, whether we like it or not.

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